A thriving culture creates brand loyalty because it empowers your team to consistently provide what your customers value most. As a result, your brand enjoys customer insights, repeat business, testimonials, and word-of-mouth marketing. All of these are critical for growth.
Your team culture cannot achieve this consistency without a clear mission and vision. A mission and vision gives your team orientation and collaboration. They know what they are working toward and how they can get there together. That also gives your customers that amazing experience they've been searching for -- one that they'll brag about to their friends.
Your vision and mission activate your core values on a daily basis; they become an irreplaceable experience that defines your brand in the mind of your customers, clients, or donors.
Vision and mission are two key parts of a complete plan that I can walk you through to help your brand be a legend. If you want to know more, preview the Marketing Playbook, or you can contact me.