Servant leaders empower people and make them feel understood. When your brand relates with customers in this way, your brand gets their full attention. This enables marketing to show customers why and how your brand is the best at meeting their needs.
But for your brand to make this connection with your customers, you can't be the only person serving them in this way -- they need a consistent experience from all your employees. Marketing isn't just about what you communicate to potential customers, it's how you train your employees. That's why core values are essential to the success of business; they provide the accountability needed for everyone to be consistent in the way they serve.
So how do you develop those core values? You can take online assessments, and those will provide some clarity. But the best way to truly know them is by talking with those closest to you. Ask them when they've noticed you respond strongly to something. A moment where your most deeply held convictions rose to the surface -- any strong response to a situation where you felt a line was crossed, or a boundary needed to be kept.
Those are the clues to the values you hold, and believe it or not, you're already enforcing them. The next step is to identify the ones that are helping your business thrive, name them, and make sure your whole brand lives by them going forward.
This is one key part of a complete plan that I can walk you through to help your brand be a legend. If you want to know more, preview the Marketing Playbook, or you can contact me.